Andy Baron’s Corporate Pop-Up Book

Carol Barton and Andy Baron, April 19, 2011

Paper engineer Andy Baron paid us a visit in Glen Echo this weekend while in town to give a lecture at the Smithsonian Institution’s Museum of American History on his new pop-up production, Acuity’s Storybook Year. A 2010 annual report disguised as a pop-up nursery rhyme book,  Storybook Year was designed for the Acuity Insurance Company  in Sheboygan, Wisconsin. Acuity has a history of unusual annual reports. In 2009 a red and white pizza box contained a printed pizza annual report, and in 2008 the report looked like a Guinness Book of Records. This year’s pop-up book is definitely over-the-top, and it’s obvious that Andy put his best paper engineering efforts into it. Now the people at Acuity are trying to figure out what to do for next year’s production. Good luck topping this one!


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